Powering a Circular Economy

Electricity demand is set to double by 2050 yet we have to cut carbon emissions by 80% in that time.

Meeting these targets and ensuring our power supplies are maintained requires a completely new approach to how we use and manage energy. But this shouldn’t come at the price of productivity.

Demand to double by 2050
Carbon emissions to be cut by 80% in that time

We believe demand side flexibility is a game changing and permanent evolution in the way our energy system works that can enable our transition to a zero carbon economy without impacting energy users.

By harnessing small amounts of flexible energy demand from organisations nationwide and aggregating this to create a virtual power station we can ensure our demand for electricity responds to available supply, so we use power when it is available and reduce demand when it is not, creating a smarter energy system which is cleaner, cheaper, more secure and more efficient, without building a single thing.


Supports renewables

Dynamic Demand provides the demand-side flexibility needed to integrate renewables efficiently at scale, facilitating the UK’s transition to a zero carbon economy.


Cuts CO2 emissions

Dynamic Demand displaces the peaking power stations National Grid currently rely on for grid balancing and reduces CO2 emissions in the process.


Improves energy security

Dynamic Demand enables us to make more efficient use of existing capacity and creates a distributed storage network that can respond in seconds to the needs of the grid.